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Where did the word Fud come from?

The earliest known use of the word fud was in 1785. The word originally meant “backside or buttocks.” It could also be used to refer to the tail of a rabbit. The word was almost exclusively found in Scotland as part of their regional dialect.

What are examples of Fud?

Many classic examples of FUD come from the worlds of sales and marketing. For instance, this can involve telling potential customers any of the following about a competing product, often in a misleading or disingenuous way: That the product suffers from technical problems.

What is a Fud campaign?

A well-orchestrated FUD campaign captures mindshare, the percentage of the market that has been successfully persuaded that grave risks to one’s company and job await those who switch to the new technology, even if it is vastly superior (Jenkins, 1988).

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